Cost cutting or doing things on the cheap is a common business mistake as it rarely reaps rewards. This rings true of translating business marketing materials and product information into other languages using a web tool or machine translator. These are rarely beneficial and often put off potential buyers instead. A good German translation done by a good Professional German English translator is worth more money to any business than using a DIY language translator on the internet.
Some businesses really believe they are one step ahead if they have made the effort to translate information about their product into different languages using online translator tools. A poor translation done in this way say from German to English will put off any potential buyer as he or she would think that the product must be as bad as the translation.
Another mistake by businesses is to use one of their employees who claim to be bilingual in a useful language. Not all people who claim to be bilingual are always good at doing translations accurately. They may be able to translate orally to the point that the subject matter being translated is accurate enough to understand but a written translation has to be written not only accurately but using a certain tone and specific vocabulary. Using suitable language for a particular audience is also a feature of a good professional translation.
If you are looking for a German English translator you will need to ensure the person is experienced, qualified and certified to undertake German English language work. A German translation service that offers good professional German translators will ensure all their translators have reached the required standard that permits them to do an excellent professional translation. You, as a buyer, should be able to request a German translator who is specialized in your area of interest, such as translating a specific technical document.
These sorts of professional translations are not available through the use of internet translation tools, but only through highly trained and certified professional technical translators who know the jargon that should be used in your specific document.
A professional language translation is the best way to approach your translation needs when you know that it will be accurate and suit your intended audience.